PVA Chairman Bernard Chua (Photo – Mike Pashistoran)
At its annual meeting on Thursday evening, February 27, the Playhouse District Association (PDA) announced that the PDA will now be known as The Playhouse Village Association (PVA)!
By Mike Pashistoran
With its location in the heart of Pasadena, the Playhouse Village is the heart of the City of Pasadena.
The annual meeting was very short. PVA Chairman Bernard Chua provided a brief recap of 2019, but he focused on the substantial news of the name change.
After the annual meeting, people gathered in the Boston Court Pasadena lobby for food and drink provided by Abel Ramirez, owner, El Portal Mexican Restaurant. This mixer was also something of the “coming out” of new Vroman’s Bookstore CEO, Julia Colishaw, and new Ice House owner/CEO (and co-owner of the Los Angeles Lakers) Johnny Buss.
Cheryl Rizzo, Managing Director of the Boston Court Pasadena, the venue for the annual meeting, provided the introduction, welcome, and later the toast to the new Playhouse Village.
Cheryl Rizzo, Managing Director of the Boston Court Pasadena (Photo – Mike Pashistoran)
In the audience to hear the big news were PVA business and property owners, including Joel Sheldon of the historic Vroman’s Bookstore and district residents. Also attending were Mayor Terry Tornek, who happens to be running for re-election, and the field representative for Councilman Andy Wilson, who represents the south side of the PV.
Interestingly, especially with the Mayoral election to be decided on March 3rd, neither Tornek’s main challenger to be Mayor, Councilman Victor Gordo, nor his field representative made an appearance. Neither did Councilman John J Kennedy. Gordo & Kennedy (along with Wilson) represent parts of the Playhouse Village (Boston Court Pasadena is in Gordo’s council district).
Other attendees included Brian Wallace, PVA Executive Director who provides daily vision and leadership for the significant improvements in the PV, such as the forthcoming Playhouse Park on Union/El Molino, and Wafic Khalil, Colorado Boulevard Network publisher and Editor-in-Chief of ColoradoBoulevard.net.
The rebranding will be rolled out gradually during this year.
(L-R) Danny Feldman, Pasadena Playhouse Executive/Artistic Director, Johnny Buss, Ice House CEO, and Ken McCormick, PVA Board member (Photo – Mike Pashistoran)
Pasadena Mayor and First Lady, Terry and Maria Mascoli Tornek (Photo- Mike Pashistoran)
Jessica Kubzansky, Boston Court Pasadena Artistic Director, modeling the new swag (Photo – Mike Pashistoran)
PVA Ambassadors model the new branding name and color (Photo – Mike Pashistoran)
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