Check this cool event in the evening of election day.
This talk will highlight the importance of a user-centered approach to design development and innovation across industries. How can asking the right questions to the right stakeholders in the right context drive success and create efficiencies? This talk will provide the audience an overview of the BMW Designworks development approach, and share how we transform insights to opportunities from the future of electric vehicles, to ergonomic considerations in auto-injectable medical devices.
Speaker Alissa Kloner is Associate Director, Strategic Partnering BMW Designworks; and founder of InContext Research.
Alissa joined BMW Designworks in 2014 supporting partnerships for strategic design development in Healthcare, and Lifestyle industries. Grounded in a customer-centric “storytelling” approach, she has delivered innovation and development strategy to a range of clients from automotive, to luxury, to healthcare and CPGs. Within topics of healthcare, she has studied socio-economic factors leading to childhood obesity for Michelle Obama’s Let’s Move initiative, helped adjust resources toward better caregiver support for end-of-life programs, supported device design and delivery systems for self-injectables, and documented “patient journeys” for numerous diagnosis identifying key areas of opportunity to help support treatment adherence. But whether it is identifying and building better treatment programs or supporting design for the future of e-bikes in Smart Cities, Alissa strongly believes that the key to success is asking the right questions to the right stakeholders. Alissa studied cultural anthropology and evolutionary biology at UCLA and holds a Masters in business and Integrated marketing from Northwestern University. She’s an avid cyclist, Founder of InContext Research, mentor for the United Nations Foundation GirlUp! Initiative, and passionate about helping uncover stories that will support healthy, full lives.
Designing for the Human Experience: Alissa will draw from BMW Designworks projects across industries to open a conversation about the importance of designing and developing for the human experience.
Group DesignworksUSA is a creative consultancy that’s been driving innovation for over forty years. Acquired by BMW Group in 1995, DesignworksUSA enables its parent company as well as internationally-renowned clients to grow their businesses through design and a portfolio of creative consulting services. With clients including Coca Cola, Dassault Aviation, Embraer, HEAD, HP, Intermarine, John Deere, Microsoft, Bay Area Rapid ransit (BART), Siemens and Varian Medical Systems, DesignworksUSA is deeply immersed in a broad cross-section of industries. Combining crossfertilized knowledge with strategic long-term perspectives and global context provided by studios in Los Angeles, Munich, and Shanghai, DesignworksUSA draws upon its unique and vibrant resources to create the future.
Leave a Reply