Pasadena Will Shine in Purple and Gold in Celebration of Women’s Right to Vote

Members of League of Women Voters – Pasadena Area in front of City Hall, Feb. 23, 2020 (Photo – lwv.org)

On Women’s Equality Day—the day that celebrates the passage of the 19^th amendment—the City of Pasadena launched the #VoteCauseWeCan campaign to mobilize all voting-eligible women in Pasadena and across the state to exercise their right to vote.

By News Desk

The City is calling on community members, and everyone else on social media, to visit their campaign website and help increase voter turnout this year, especially among women and first-time voters.

The website features:

• Direct links to voter registration and information on how to vote.
• Downloadable graphics and sample messages to share on social media with the official campaign hashtag #VoteCauseWeCan.
• A branded Zoom background to use during your next virtual meeting.
• A list of upcoming voter registration and other events, and much more.

District 2 Councilmember Margaret McAustin said:

We spent much of the past year thinking about ways to celebrate the landmark passage of women’s right to vote and increase voter turnout with in-person events. But, the pandemic forced us to shift our focus to things we could do virtually that would generate the same energy and excitement. In a way, it’s worked in our favor because we’re going to be able to reach a lot more people.

City buildings uplit in purple and gold

On the evening of August 26, to commemorate the launch of the #VoteCauseWeCan campaign, Pasadena City Hall will be uplit in purple and gold—symbolic colors of the women’s suffrage movement. Rose Bowl Stadium’s lighted logo will also switch to purple and gold, and the Pasadena Convention Center will be uplit with the campaign logo.

While community members are encouraged to come by and take photos to share on social media with the hashtag #VoteCauseWeCan, they are reminded to observe all COVID safety protocols, including face coverings and physical distancing.

> The campaign will run through Election Day. Contact Araceli Mellem at amellem@cityofpasadena.net if your organization is interested in partnering with the City on the #VoteCauseWeCan campaign.

Edited by Ann Hunnewell