First of all, being greenest doesn’t mean it’s the softest! Now that we got that out of the way, here’s the greenest toilet paper listing for 2015.
The Natural Resources Defense Council (NRDC) ranked toilet tissue brands based on percentage of recycled paper used in the products and those processed without harmful chlorine. Here some of the findings of their ratings.
- Some of the top green brands that made the list are Earth Essentials (CVS), Seventh Generation, Green Forest, Trader Joe’s, and 365 (Whole Foods).
- Other products that partially meet the criteria for a rating of Green (or may meet these criteria but NRDC could not confirm the environmental attributes of these products) are Scott Naturals (Kimberly-Clark )and Soft ’N Gentle (Georgia-Pacific*).
- At the bottom of the list, are toilet tissues that either contain zero recycled content or whose manufacturers did not respond to questions about recycling content or bleaching processes. Some of those brands are Quilted Northern, Charmin, and the house brands of Safeway, Target, and Walmart.
*Georgia-Pacific is owned by the Koch brothers.
Here’s the comprehensive listing:
| Product | Company | Rating | Total Percent Recycled |
FSC | Bleaching | Mercury Avoidance |
|||
| Ambiance | Atlantic Packaging | ![]() |
100 | N/A | PCF | Yes | |||
| April Soft | Atlantic Packaging | ![]() |
100 | N/A | PCF | Yes | |||
| Fiesta | Atlantic Packaging | ![]() |
100 | N/A | PCF | Yes | |||
| Best Value | Cascades | ![]() |
100 | N/A | PCF | Yes | |||
| Natures Choice | Cascades | ![]() |
100 | N/A | PCF | Yes | |||
| Pert | Cascades | ![]() |
100 | N/A | PCF | Yes | |||
| CVS Earth Essentials | CVS | ![]() |
100 | N/A | PCF | ? | |||
| Earth Friendly | Earth Friendly | ![]() |
100 | N/A | PCF | Yes | |||
| Marcal | Marcal | ![]() |
100 | N/A | PCF | Yes | |||
| Small Steps | Marcal | ![]() |
100 | N/A | PCF | Yes | |||
| Sofpac | Marcal | ![]() |
100 | N/A | PCF | Yes | |||
| Natural Value | Natural Value | ![]() |
100 | N/A | PCF | Yes | |||
| Green Forest | Planet, Inc. | ![]() |
100 | N/A | PCF | Yes | |||
| Earth First | Royal Paper | ![]() |
100 | N/A | PCF | Yes | |||
| Seventh Generation | Seventh Generation | ![]() |
100 | N/A | PCF | Yes | |||
| Trader Joe’s | Trader Joe’s | ![]() |
100 | N/A | PCF | ? | |||
| 365 Everyday Value | Whole Foods | ![]() |
100 | N/A | PCF | Yes | |||
| Soft ‘N Gentle | Georgia-Pacific | ![]() |
75 | No | ECF | Yes | |||
| Scott Naturals | Kimberly-Clark | ![]() |
40 | No | ECF | Yes | |||
| Colortex | Orchids | ![]() |
100 | N/A | ? | ? | |||
| Mr. Jumbo | Orchids | ![]() |
100 | N/A | ? | ? | |||
| Soft ‘N Fluffy | Orchids | ![]() |
100 | N/A | ? | ? | |||
| Ultra Val-U | Orchids | ![]() |
100 | N/A | ? | ? | |||
| Velvet | Orchids | ![]() |
100 | N/A | ? | ? | |||
| Imperial (bleached white) | Princess Paper | ![]() |
? | ? | ? | ? | |||
| Imperial (kraft) | Princess Paper | ![]() |
? | ? | ? | ? | |||
| America’s Choice | A&P | ![]() |
? | ? | ? | ? | |||
| Savings Plus | A&P | ![]() |
? | ? | ? | ? | |||
| Albertsons Bath Tissue | Albertsons | ![]() |
? | ? | ? | ? | |||
| Soft Choice | Albertsons | ![]() |
? | ? | ? | ? | |||
| Angel Soft | Georgia-Pacific | ![]() |
0 | No | ECF | Yes | |||
| Quilted Northern | Georgia-Pacific | ![]() |
0 | No | ECF | Yes | |||
| Soft Weve | Irving Tissue Co. | ![]() |
0 | No | ? | ? | |||
| Cottonelle | Kimberly-Clark | ![]() |
0 | No | ECF | Yes | |||
| American Fare | KMart | ![]() |
? | ? | ? | ? | |||
| Truly Soft | Long’s Drugs | ![]() |
? | ? | ? | ? | |||
| Charmin | Procter & Gamble | ![]() |
0 | No | ECF | Yes | |||
| Rite Aid | Rite Aid | ![]() |
? | ? | ? | ? | |||
| Dominick’s | Safeway | ![]() |
? | ? | Enhanced ECF | ? | |||
| Genuardi’s | Safeway | ![]() |
? | ? | Enhanced ECF | ? | |||
| Randall’s | Safeway | ![]() |
? | ? | Enhanced ECF | ? | |||
| Safeway | Safeway | ![]() |
? | ? | Enhanced ECF | ? | |||
| Safeway Select | Safeway | ![]() |
? | ? | Enhanced ECF | ? | |||
| Von’s | Safeway | ![]() |
? | ? | Enhanced ECF | ? | |||
| Target | Target | ![]() |
? | ? | ? | ? | |||
| Shop Rite | Wakefern | ![]() |
? | ? | ? | ? | |||
| Chambly | Walgreens | ![]() |
? | ? | ? | ? | |||
| Real Soft | Walgreens | ![]() |
? | ? | ? | ? | |||
| Ultra Big Roll | Walgreens | ![]() |
? | ? | ? | ? | |||
| Walmart | Walmart | ![]() |
? | ? | ? | ? |
Click here to view the full list.
! We provide this assessment of the environmental characteristics of tissue paper products to help consumers make informed choices. We do not endorse any products.












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