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      • Education

        Third Annual Dena Community Backpack Giveaway Returns to Rose Bowl Stadium

        • Melanie Hooks
          • July 21, 2026
          • 0 comments
      Kids collecting school supplies into backpacks

      Neighborhood Survants Backpack Giveaway and Festival (Photo – Neighborhood Survants)

      A collaboration among some of Pasadena’s strongest community organizations has made the Third Annual Dena Community Backpack Giveaway bigger than ever. The event will take place Sunday, August 2, from 10:00 am to 3:00 pm at the iconic Rose Bowl Stadium.

      By Melanie Hooks

      Hosted at the Rose Bowl Stadium in partnership with The Rose Bowl Institute, Neighborhood Servants, Pasadena Educational Foundation, and Project Passion, the giveaway brings together community organizations, educational partners, and one of Pasadena’s most recognizable landmarks to support local families as students prepare for the new school year.

      By combining several previously separate backpack giveaway events, organizers have created a larger, more accessible distribution for families in need. Parents and guardians can register their students through Eventbrite.

      In addition to free backpacks, the event will feature community resource tables, family activities, and interactive experiences. Attendees will also have the rare opportunity to enjoy activities inside one of the nation’s most historic sports venues.

      Rose Bowl Stadium is located at 1001 Rose Bowl Dr., Pasadena, CA 91103.

      Tagged: Neighborhood SurvantsPasadena Educational FoundationProject PassionRose Bowl StadiumThe Rose Bowl InstituteThird Annual Dena Community Backpack Giveaway Returns to Rose Bowl StadiumAltadenaPasadena

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      Author

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        • Recent Posts
        • Melanie Hooks

          Melanie Hooks found her footing early on with storytelling. Drawn to Wales for a year of college, she eventually followed the call of the West, which led her to Southern California and later to Texas. Today, she embraces every opportunity to immerse herself in and celebrate the diverse artistry of the world. She's a seasoned writer whose work reflects the depth of her experiences.

          Award-winning Colorado Boulevard Newspaper is your go-to source for informative news, engaging events, and vibrant community life in the greater Pasadena area. We’re proud to be recognized for excellence in journalism and remain committed to informing, educating, and collaborating to create a better world, both locally and globally.

        • Latest posts by Melanie Hooks

          • August 15, 2026
            Fly Away With Mary Poppins in La Crescenta-Montrose Through August 23
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            What Really Happened on Those Wuthering Heights? South Pasadena Library Classics Club Delves In
          • August 14, 2026
            Pasadena’s Lineage Brings Broadway and the Muppets Together

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