Is Pasadena becoming more homogenized? A popular staple, and a legacy business, in the Playhouse District is closing its doors for good.
By Rena Kurlander
Known for its organic coffee and espresso, and specializing in Latin organic fair trade coffee, Zona Rosa Caffee opened its doors in 1994 near the intersection of El Molino and Colorado Boulevard.
This Pasadena gem lost its lease and will be closing on Tuesday, November 26, 2019. The announcement came in a form of a post on its social media outlets shortly before 9:00 pm on Tuesday, November 12.
The statement said the following:
In 1994, Zona Rosa Caffe opened in Pasadena. For the past 25 years, we have served many customers from all regions of the world and are thankful for the wonderful support we have received!
On November 26th, 2019, we will be closing the cafe as we have lost our lease.
Please join us for this November in celebration of the past 25 years!
It all began with the idea of offering the best sourced organic coffees from Latin America and promoting latin culture, music, art, events and giving back to the community. We are very proud of our achievements in the development of a neighborhood association, showcasing local music, art
and hosting our Dia de los Muertos event.
We want to thank the City of Pasadena, Playhouse District Association, Pasadena Playhouse our wonderful community and all our fantastic customers! We will miss you all, but hope to return in the future.
Lastly, a BIG thanks to all our awesome staff that have been there for us everyday for the past 25 years. We will never forget your incredible support!
Our roasting operation, Zona Rosa Coffee, will continue to offer our line of organic Latin American coffee wholesale and online to all customers.
Visit us at www.zonarosacoffee.com and stay connected.
May you have a happy holiday season and great 2020!
Zona Rosa Caffe
Zona Rosa Caffe, you’ll be missed!
Rena Kurlander is a resident of San Gabriel valley.
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