In a ceremony in Sacramento, Assemblymember Chris Holden named Vrej Pastry “Small Business of the Year” for the 41st Assembly District.
By News Desk
Vrej and Armig Tomboulian– co-owners of Vrej Pastry, accepted the recognition during the annual Small Business of the Year luncheon organized by the California Small Business Association.
“The fabric of Pasadena is made of local small businesses that provide us a glimpse of culture through traditional food,” said Assemblymember Chris Holden. “From Lebanon to Pasadena, the Lebanese and Armenian sweets have a place in my heart. Frank and Armig embody the small business American dream.”
Vrej and Armig
Vrej (Frank) Tomboulian was born and raised in a small town in Lebanon to a family of bakers. His father owned a well-known bakery where Vrej would spend much of his time after school, helping customers and learning to bake. In his 30’s, he began traveling to and from the US as a tourist.
Armig Tomboulian was born and raised in Lebanon as well. After graduating high school, she began working for a jewelry store as a receptionist, often assisting the owners with design.
One evening in August 1987, Vrej returned to Lebanon and visited a neighbor, where Armig happened to be tutoring. The two met and married after a month. In 1988, the couple moved to San Diego, CA searching for the American Dream. They started a family, having two daughters. Vrej and his brother partnered to open a fast food restaurant, but Vrej was not happy. After many trials and tribulation, Vrej and Armig decided to move to Pasadena, CA where they found an incredible Armenian community in which they raised their children, and in 1994, opened the doors to their business, Vrej Pastry.
At first, Vrej would do all the baking and designing, while Armig tended to customers. Armig began to pick up some techniques, learning what she could from Vrej, then finding other resources to learn more about cake design. The early years were difficult, but they were blessed. The business began to grow, and additional staff was hired. Customers would come from all parts of California, and even from other states.
Vrej and Armig Tomboulian– co-owners of Vrej Pastry said:
We’ve been in business for 28 years and called Pasadena our home. We are so excited to be honored as small business of the year and to continue sharing our Lebanese and Armenian homemade desserts with everyone.
Vrej Pastry recently celebrated their 28th anniversary.
We hope you appreciated this article. Before you move on, please consider supporting the Colorado Boulevard’s journalism.
Billionaires, hedge fund owners and local imposters have a powerful hold on the information that reaches the public. Colorado Boulevard stands to serve the public interest – not profit motives.
While fairness guides everything we do, we know there is a right and a wrong position in the fight against racism and climate crisis while supporting reproductive rights and social justice. We provide a fresh perspective on local politics – one so often missing from so-called ‘local’ journalism.
You can access Colorado Boulevard’s paywall-free journalism because of our unique reader-supported model. People like you, informed readers, keep us independent, beholden to no outside influence, and accessible to everyone.
Please consider supporting Colorado Boulevard today. Thank you. (Click to Support)