Pasadena’s ArtCenter Awarded for Branding, Books Design and Writing in Global Competitions

INSIDE OUR SCHOOLS

ArtCenter’s 2021–2022 Viewbook (Photo – Juan Posada)

ArtCenter’s 2021-2022 Viewbook, DOT  magazine feature story, and the branding campaign for the ArtCenter extension program were recognized by several prestigious organizations.

By Garrett Rowlan and Kate Bartlett

Viewbook, competed with 696 entries from 36 countries, and it was selected as one of the 50 covers in the American Institute of Graphic Arts (AIGA) 50 Books 50 Covers competition.  Viewbook, a publication used to recruit students, received praise for being beautiful and conveying “a strong sense of identity and culture of the school.”  Importantly, Viewbook eschewed the practice of highlighting only refined final work that might seem to be an unattainable barrier to potential students.  Instead Viewbook emphasized process focusing on behind-the-scenes steps in creating a project. ArtCenter alumni River Jukes-Hudson and Stephen Serrato, founders and partners in ELLA, a graphic design studio based in Los Angeles, designed Viewpoint. Other credits go to Carina Huynh, Jun Lin, Scott Taylor, Mike Winder, Andrey Krauss, Ellie Eisner, Juan Posada, Mary Nadler and Sovej Schou.

Viewbook also won a gold award from the Council for Advancement and Support of Education (CASE) Circle of Excellence competition. Awards are based on quality, innvovation, use of resources and impact on the institution and the broader community.Also recognized by AIGA was Public Foundary, a catalog based on work by typographers in residence in previous years. They include Joshua Trees, Yvan Martinez, and Krister Olsson, all of whom were based at the Hoffmitz Milken Center for six weeks in 2020. A juror noted, “Bold use of typography on the cover and aggressively scaled illustrations and type” as the defining elements of the book.

ArtCenter’s DOT magazine feature story “Raising Consciousness:  Diverity in Graphic Design” by Sovej Schouk, senior writer in ArtCenter’s Marketing and Communications Department, also was honored with a CASE Circle of Excellence gold award.  The jurors commented that the story caused them to “reconsider the role of race in design in their own institutions.”

The branding campaign for ArtCenter’s extension program won a Type Directors Club award for communication design, selected from entries from more than 60 countries.  The award recognizes typographic excellence and innovation in the craft of typography and design.  The design team included Winnie Lee, Scott Taylor, Alex Seth and Matt Adams and Audrey Krauss, creative production.

Kate Bartlett contributed to this article.