Freeway Outreach (Photo – Special to Colorado Boulevard Newspaper )
In May, several members of Pasadena Indivisible’s Rooted in Resistance SGV group marked one year of displaying messages from a 210 Freeway overpass, continuing a weekly effort aimed at engaging commuters and encouraging civic participation.
By Rena Kurlander
The local group is part of the Visibility Brigade, a nationwide network that uses public displays and messaging to engage voters and promote civic action. Each week, Pasadena volunteers share messages with westbound freeway commuters, drawing attention to policies they oppose and advocating for political change.
Participants say their goal is to remind drivers that others share their concerns and to demonstrate that civic engagement remains both possible and necessary. Group members hope their visibility encourages commuters to take action, whether by attending protests, speaking out on public issues, or participating in the democratic process.
Organizers acknowledge that maintaining a regular presence on a freeway overpass requires commitment and persistence, but say they are motivated by the belief that visible acts of engagement can inspire others.
The group says it is encouraged by positive reactions from passing motorists, including waves and thumbs-up gestures.
“We’re outraged about what’s going on in our country. Being on the overpass is one thing we can do to share our concerns, anger and also optimism with commuters,” said Nina Salerno, a member of the group.
Another member, Elizabeth McCallie, emphasized the upbeat atmosphere of the weekly gatherings.
“We bring music and make it a dance party. Joy is resistance!” McCallie said.
As the group marks its first anniversary, members say they remain committed to maintaining a visible presence in the community and encouraging public engagement on issues they believe are important to the nation’s future.
Freeway Outreach (Photo – Special to Colorado Boulevard Newspaper )
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