Light Bringer Project announced that the Pasadena Chalk Festival is back after a scare that the organizers would not be able to host the 30th annual event on Father’s Day weekend.
By News Desk
The Festival will now take place on the Plaza at the Pasadena Convention Center (300 E. Green Street) on June 17th and 18th.
“We’re excited to partner with The Pasadena Convention & Visitors Bureau, The Pasadena Convention Center and the City of Pasadena, who all came together quickly to rescue this year’s event. Our city places great value on arts and culture, and this is a perfect example,” said Tom Coston, chair of the board of the Light Bringer Project.
Over 500 artists come together annually to create 200 chalk murals in Pasadena, filling Father’s Day weekend with family-friendly activities, festive art, live music, art on display, silent auction items, and more.
Michael Ross, CEO of the Pasadena Center Operating Company, said:
Historically, the Center has hosted several artists during Chalk Festival weekends on the Plaza and there’s sufficient space available to host the entire event this year.
It took quick action by all interested parties to secure this year’s Chalk Festival. Because the Chalk Festival draws thousands of visitors annually to Pasadena, it just made sense to make it happen for the community.
This year, guests will continue to enjoy the prime Civic Center District location, where the pedestrian-friendly downtown neighborhoods offer a vibrant selection of restaurants, shops, and hotels for chalk enthusiasts from near and far.
On Thursday, April 27, our newsroom received a statement from Light Bringer Project Board Chair, Tom Coston, announcing the cancellation of the festival. The announcement generated strong comments and discussions on our pages and on social media.
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