Pasadena Businesses: “We’re Open, Keep Us Open!”

outdoor tables and umbrellas

Outdoor dining at Anaya’s Restaurant on E. Colorado Blvd (Photo –

There’s a special connection that comes with shopping and dining local. Whether it’s a friendly face that greets you at your favorite store or eatery, or the shop owner who gives back to their community.

By News Desk

Pasadena is launching a “Shop Pasadena” campaign just in time for the holiday season. The city and Visit Pasadena will put a spotlight on the hundreds of independent businesses located in Pasadena and encourage the community to shop small, dine local, and show some #locallove this season.

Pasadena’s businesses need support from the locals this holiday season in order to keep their doors open and the lights on. In addition to building special connections, shopping local helps to keep dollars in our local economy to support our schools, parks and vital community services.

The key message of this year’s Shop Pasadena campaign is “We’re Open, Keep Us Open.”

This year, more than ever, Pasadena’s local and independent businesses need the support of the community. Many brick and mortar businesses have been hit especially hard by the pandemic. With businesses having to adapt during most of 2020, the holiday shopping season has become an even more critical time.

Be safe, stay safe

To help flatten the curve and protect the health of our communities, the public is reminded to follow the 3 W’s when venturing out to support our local businesses:

  • Wear a face covering.
  • Wash your hands.
  • Watch your distance from others.


Edited by Ann Hunnewell

News Desk

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