Entrance of the Rose bowl in Pasadena (Photo – Ted Eytan)
Governor Gavin Newsom approved SB 96, the Historic Venue Restoration and Resiliency Act, a bill that reinvests a portion of sales and use tax revenues generated by historic entertainment and sports venues – such as the Hollywood Bowl and Rose Bowl – back into those venues to upgrade their accessibility and infrastructure.
By News Desk
The new law will go into effect next January 1, 2024.
Dedan Brozino, Rose Bowl Legacy Foundation President, expressed his thanks for SB 96’s approval. “The Rose Bowl Stadium and the other qualifying venues for SB 96 have become tremendous symbols of togetherness and community over the past century,” stated Brozino.
“The Rose Bowl Stadium is extremely grateful to Governor Newsom for signing SB 96 into law and to Senator Portantino for his sponsorship and strong stewardship of this critical legislation,” said Jens Weiden, Chief Executive Officer/General Manager of the Rose Bowl Stadium.“ With the Olympic Games returning to Pasadena for a third time in 2028…there has never been a better time to support America’s Stadium.”
In May 2023, the Los Angeles Board of Supervisors unanimously approved a motion co-authored by Supervisor Barger and Chair Janice Hahn to support the bill.
“This is huge,” said Supervisor Kathryn Barger. “The Governor signing SB 96 into law clearly shows that we are ready to invest in keeping our vibrant historic venues refreshed and ready to serve anyone who attends a show, watches a game, or enjoys a live performance in our County.”
Daniel Song, Interim Chief Executive Officer of the LA Philharmonic – the entity which manages the Hollywood Bowl – also shared his reaction to the bill’s approval. “We are grateful to Governor Newsom, Senator Portantino, and to Supervisor Barger for their support and backing to continually upkeep and renovate historic venues,” said Song.
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