Using Text for Marketing Insights

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Date/Time
Date(s) - 11/30/2020
5:00 pm - 6:00 pm

Category(ies)


Learn how to recognize and understand NLP applications in marketing research and Obtain FREE curated materials for learning NLP.

The digitalization of marketing and other business functions has generated a wealth of textual data with valuable business insights. The data include user-generated-content (UGC) reviewing product performance, dialogs documenting customer service interaction, financial reports explaining performance and strategy, and so forth. Companies and researchers are scrambling for natural language processing (NLP) to distill insights from the textual data. However, data analysts, especially those who mostly use econometrics and multivariate statistics, may not have NLP in their toolset because many breakthroughs in the NLP technique are very recent.

In the webinar, we will survey the general applications of NLP in marketing research and discuss their technical foundations. Besides, we also have assembled learning materials for interested attendees who want to further their NLP knowledge. In sum, the webinar aims to lower the learning curve of NLP for attendees who are new to this area.

Register here for free.

Richard Tang teaches marketing analytics and natural language processing and mentors students in various data science competitions.

RMDS Lab was founded in 2009 by IBM Chief Data Scientist Alex Liu and is headquartered in Pasadena, CA with partners worldwide.

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