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      • Arts

        L.A. Indie Book Crawl: Children’s Book Signing at Montrose’s Once Upon a Time

        • Melanie Hooks
          • July 25, 2026
          • 0 comments
      Map Unavailable

      Date/Time
      Date(s) - 07/25/2026
      11:00 am

      Location
      Once Upon a Time Bookstore

      Category(ies)

      • Arts


      uncle and nephew pictures next to the cover of their picture book

      Once Upon a Time children’s bookstore hosts “Pondering” signing Saturday, July 25 (Photo – Once Upon a Time)

      Spanning the L.A. metro area this weekend, the inaugural L.A. Indie Book Crawl brings readers to 13 independent bookstores, including Vroman’s Bookstore in Pasadena and Once Upon a Time in Montrose.

      From Friday, July 24, through Sunday, July 26, all 13 participating stores will stamp event passports and offer rewards for every $10 spent. Participants who collect a stamp at all 13 locations will receive a grand prize tote bag and be entered into a drawing for $25 gift certificates to every store on the crawl.

      Authors will appear at bookstores throughout the weekend, including local YA queer horror author Rebekah Faubion (Lost Girls of Hollow Lake, The Lovers), Taylor Jenkins Reid (Daisy Jones & The Six), and Suzanne and Max Lang (Grumpy Monkey, The Gruffalo).

      A special picture book signing takes place Saturday at 11:00 am at Once Upon a Time, the children’s bookstore, with uncle-and-nephew team Paul Paolilli and Dan Brewer celebrating their lushly illustrated picture book Pondering: A Story in Cinquains.

      In addition to crawl activities, Vroman’s Bookstore in Pasadena is overlapping its annual Summer Sale with the crawl, beginning Saturday, July 25, and continuing through Friday, July 31. The sale, held upstairs in the Events Space, features discounts of up to 75% off, with additional markdowns taken at the register.

      Outside in the Courtyard by Café Luar, from 5:00 pm – 6:00 pm, three faculty members of Pasadena Conservatory of Music will add to the festive feel: Sharon Weed on accordion, Erika Walczak on violin, and Sherry Luchette on bass.

      Full event details with store listings are available on the Indie Book Crawl website.

      Note: As of press time, Vroman’s sister store, Book Soup (8818 Sunset Blvd., Los Angeles), plans to reopen in time to participate this weekend, following a water main break that forced the store to close on Thursday, July 16.

      The Los Angeles crawl was inspired by a similar event in San Diego that has grown steadily over the past five years. Organizers hope the new event will encourage readers to rediscover neighborhood independent bookstores as places to browse, connect, and explore.

      L.A. Indie Book Crawl
      Friday, July 24 - Sunday, July 26, 2026
      Location
      Thirteen stores (see map above) including:
      >Vroman's Bookstore
      695 Colorado Blvd.
      Pasadena 91101
      >Once Upon a Time
      2207 Honolulu Ave.
      Montrose 91020
      Rewards for every $10 spent.

      Author

        • Author
        • Recent Posts
        • Melanie Hooks

          Melanie Hooks found her footing early on with storytelling. Drawn to Wales for a year of college, she eventually followed the call of the West, which led her to Southern California and later to Texas. Today, she embraces every opportunity to immerse herself in and celebrate the diverse artistry of the world. She's a seasoned writer whose work reflects the depth of her experiences.

          Award-winning Colorado Boulevard Newspaper is your go-to source for informative news, engaging events, and vibrant community life in the greater Pasadena area. We’re proud to be recognized for excellence in journalism and remain committed to informing, educating, and collaborating to create a better world, both locally and globally.

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