Old Pasadena invites the community to support Small Business Saturday on November 25, 2023, by shopping and dining at the nearly 200 independent businesses that offer distinctive merchandise, dining, and services.
By News Desk
Start the day at one of the five designated Old Pasadena Welcome Stations for a chance to pick up a canvas shopping tote or an enamel pin.
While shopping in Old Pasadena you might be surprised by one of Santa’s Helpers who will offer you a chance to pull a Shop Small AMEX gift card from their holiday stocking to spend at any of the Old Pas businesses (valued at $25, $50, and $100). Santa’s Helpers will be visiting independent retailers all day long.
Authentically Yours Pasadena
The City of Pasadena and Visit Pasadena are promoting the “Authentically Yours, Pasadena” campaign to put a spotlight on the city’s independent businesses and encourage shopping and dining local this holiday season.
Shopping and dining local helps to keep dollars in the local economy and people employed, it also helps to fund vital community services, schools, and parks.
> Visit the Shop Small / Dine Local Google map to see all the independent businesses in Old Pasadena.
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